Re: Imagining Change. By Patrick Reinsborough.
Re: Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re: Imagining Change is an inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization smartMeme, and a call to innovate strategies for confronting the escalating social and ecological crises of the 21st century.
"Knowing how to knock on doors, organize community meeting, and plan a street protest is no longer enough. Today's activists need to know how to generate symbols, tell stories, and tap into popular dreams. SmartMeme's Re: Imagining Change is The handbook for fighting on this cultural terrain."
-Stephen Duncombe, author of Dream: Re-Imagining Progressive Politics.